Why use microencapsulation?
When left open to the air, fragrances and other active ingredients degrade and disappear, sometimes within a matter of minutes.
Micro-encapsulated substances will survive intact, in many cases for years, only releasing when the capsules are burst.
By using a microencapsulated fragrance or other active ingredient you can deliver really tangible product benefits:
- Fresh: Fragrances and active ingredients stay as fresh as the day they were encapsulated
- Long lasting: The fragrance or active ingredient is released only when it's needed as the capsules break during normal use. Shelf life of fragranced products can be extended from months to many years.
- Sustained release: Because there are hundreds of thousands of capsules, they continue to release their contents over a period of time. Depending on application rate and rate of agitation in use, this can range from a few days to many months.
Talk to us today about the added value MicroCapture could bring to your brand.